With the 2016 CTIA Super Mobility Conference in the rear view mirror, we picked up a lot of insights at our pop-up coffee spot, the KORE Café, from many partners and at a wide array of sessions. For us personally, KORE was excited to announce at the show that we have an updated brand image to better reflect our current role as a leader in software service and platforms that power the Internet of Things (IoT). KORE has become the brand inside the brands that drive IoT; to be that, it is crucial that we identify and develop service solutions that serve the needs of our customers and their internal stakeholders in the rapidly developing IoT market.
For more than a decade, popular opinion suggested that almost any Machine-to-Machine connectivity need could be addressed with 2G technologies. However, richer and more robust applications have become necessities for many organizations, and inevitably require greater bandwidth. Let’s be honest, once a product is better, it becomes the norm, and what we thought could be accomplished with 2G connectivity became less adequate by the day. Simply put, instead of just sending a message, businesses can now draw useful results from robust data quickly, and in more digestible ways.
For many B2B organizations that rely on fast, efficient connectivity to reliably operate day-to-day activities—let alone use it as a differentiator—LTE (4G networks) has quickly become a non-negotiable expectation. It is quite interesting to consider that we are not that far removed from a time when global connectivity on the scale with which we are now familiar seemed impossible at best, and even the very mention of such a suggestion would have been considered farcical to many.