“More spectrum would fuel innovation in nearly every facet of American enterprise, including agriculture, transportation, energy and logistics.”
- Steve Largent, president and CEO, CTIA, in his Keynote address at CTIA 2013
A few weeks ago I previewed CTIA 2013, where I noted that M2M appeared to be taking a more prominent seat at the table at this year’s Spring CTIA show. Upon my return, I will say only this: If my speculative skills could be half as good in the stock market as they were in this prediction, I would be able to retire early.
Our first clue that M2M was indeed “afoot” for the week came in the opening keynotes, where CTIA CEO Steve Largent, FCC Chair Mignon Clyburn and CTIA Board Chairwoman Mary Dillon successively called for more wireless spectrum availability, ostensibly to fuel M2M innovation in American enterprise, agriculture, transportation, energy and logistics. “The convergence of M2M and big data really gives us an opportunity to integrate the mobile experience for our customers,” said Dillon, speaking to a packed house of mobile marketers, network operators and wireless executives.
From there, the show was marked by a flurry of M2M news, notably including KORE partner Gemalto infusing its M2M technology into “ruggedized” Encore Networks routers for mission-critical applications in government, electric utilities, oil and gas, waste and water treatment, transportation and enterprise.
Gemalto is also adding a new module from Qualcomm to its portfolio, to simplify over-the-air provisioning and remote updating of M2M applications.
As for KORE, we joined the fray by expanding our GlobalConnectTMmore fully into Europe and Africa through a deal with Everything Everywhere (EE), which combines the native networks of Deutsche Telekom, France Telecom and Sweden’s TeliaSonera. We continue to see customers want to grow globally. Our strategy is to bring a critical mass of global carriers under one hood, so that our customers can essentially have localized services, local national service rates and only need to negotiate one contract and implement once into one of our data facilities. In the refrain avowed by our President Alex Brisbourne, “Plumb once, integrate everywhere.”
Even as CTIA starts to recede in the rear-view mirror, the level of activity around M2M-driven announcements and innovation continues to spike. From personal weather stations to smart door locks, every day seems to bring a new thought about what M2M will be able to do. For more on insight on these and other M2M trends, check out this video interview with Beecham Research’s Robin Duke-Woolley and Alex Brisbourne.
And as if to add fuel to the fire, this week the KORE team was approached by Motor Trend magazine at the Telematics Detroit conference, to discuss how M2M trends are slated to impact the auto industry into the future. When we start to see M2M being discussed alongside the latest supercar from Lamborghini or Ferrari, we know we’ve gotten somewhere.
By Stein Soelberg, Director of Marketing
Stein leads a team whose responsibility is to own the branding, advertising, customer engagement, loyalty, partnership and public relations initiatives designed to propel KORE into the 21st century. With over 15 years of technology marketing experience in the business to business software, Internet services and telecommunications industries, Stein brings a proven track record of launching successful MVNOs and building those brands into leaders.