Long-standing producers in traditional industrial fields — whether they make coffee machines, cars, air conditioners, home gym equipment, or shoes — are suddenly not only competing with companies of their own breed; they are also confronting players the likes of which they have never faced before.
The annual CTIA conference seems to sneak up on us every year. Just as the weather begins to turn in earnest for most U.S. geographies, members of the mobile marketplace all get to trot off to Las Vegas for a week. As a preview to the massive amount of newsworthy and not so newsworthy information and coverage coming out of the event, I thought I would share my M2M industry perspective before attention spans lapse completely.
In a previous post, we asked if M2M was at a tipping point, where business leaders have come to trust its value, without reserve. Looking at CTIA’s agenda for 2013 and some other factors I’ll talk about below, it is getting harder not to arrive at the unequivocal answer of “absolutely yes.”
For example, this is the first year that I can remember M2M having its own entry under the primary CTIA Program masthead. We are especially eager to see the session about business models that will serve and stimulate relationships between people and things. This has been a standing theme for us, solving that tension between novelty and long-term value proposition of IoT applications.
On Wednesday, May 22 our president, Alex Brisbourne, will himself take the stage to discuss how these issues are playing out in two distinct markets: healthcare and energy grid management.
In “Wireless Healthcare Looks for Business Models,” Brisbourne and his fellow panelists will discuss the opportunities for M2M in the healthcare industry from wearable technologies to clinical analytics.
In the “New Impetus for the Smart Grid,” the conversation turns toward government initiatives in the smart grid and how the Internet-of-Things could be a game changer for Hybrid-Electric Vehicles (EVs) and electricity storage.
Even moving beyond CTIA, I can think of no better validation for M2M as a business initiative than to read about it in Harvard Business Review this week. The author adroitly touches upon what KORE considers to be its sweet spot: helping "Old Economy" companies remake traditional, physical products into smart and connected ones.
Ultimately, bridging this gap to infuse M2M/IoT capabilities into what we consider to be traditional product lines—with minimal up-front investment and low total cost-of-ownership—is where the game will be won or lost as companies who innovate will drastically outperform their peers who lag in investing in M2M-enablement.
By Stein Soelberg, Director of Marketing
Stein leads a team whose responsibility is to own the branding, advertising, customer engagement, loyalty, partnership and public relations initiatives designed to propel KORE into the 21st century. With over 15 years of technology marketing experience in the business to business software, Internet services and telecommunications industries, Stein brings a proven track record of launching successful MVNOs and building those brands into leaders.