Leading Information Security Professional’s Conference is the First Major Deployment of ITN International’s Wireless Suite
RSA Conference, San Francisco, CA — February 5, 2007 — KORE Telematics, North America’s largest independent provider of wireless GSM services for the machine to machine (M2M) market, and ITN International today jointly announced that ITN’s suite of lead management products and solutions are now wirelessly enabled with the KORE GSM Network. Through KORE, the ITN suite is now unwired, capable of real-time data transfer of lead information from exhibitions on-site to any mobile, wirelessly connected device.
This week commences the first major North American deployment of the wirelessly ITN suite. The wireless ITN suite has been deployed on more than 450 exhibition stands for the RSA Conference, held at the Moscone Center in San Francisco from February 5 to 9, 2007.
“Tradeshows and exhibitions are usually significant investments of an organization’s time and monetary dollars. Lead data capture, management, assignment and tracking are vital for measuring tradeshow results and return on investment,” said Ivan Lazarev, president for ITN International. “With KORE Telematics powering our bCardMobile network, we are able to provide robust and secure wireless connectivity for our ITN lead management suite – ultimately shortening the time it takes an organization for lead capture, sales assignment and follow-up.”
The wirelessly enabled PocketLead handheld device allows exhibiting organizations at tradeshows and events to upload via the bCardMobile network, at any time, lead management information from the palm of their hand. The data, which could be information on a new lead or existing customer, could also be pushed down through the short messaging system (SMS) to the organization’s sales staff for immediate follow-up. This reduces the potential for lost leads through misplacement of paper-based lead details or through delayed lead assignment and follow-up.
“Wireless data services are vastly improving the way the business world is conducting business – particularly its potential to improve communications during the sales process,” said Alex Brisbourne, president and chief operating officer for KORE Telematics. “ITN International’s lead management suite is an example of how wireless can be implemented innovatively, leading to bottom-line results for organizations.”
About ITN International
For more than a decade, ITN International has provided state-of-the-art technology and services to the trade show and corporate events industries. From registration services and badging to lead capture and management, ITN’s technologies and services streamline the process of event data collection and management. For more information, please visit: www.bcard.net.