KORE Debuts New Customer-Centric Global Branding at CTIA Super Mobility
Las Vegas, NV – September 7, 2016 – KORE, the people powering IoT innovations and opportunities, today unveiled new brand positioning. Long-known as the world’s largest managed wireless Machine-to-Machine communications network services provider, KORE today updated its brand image to better reflect the company’s current role as a leader in software service and platforms that power the IoT. KORE is the brand inside and powering other brands, including some of the world’s largest enterprise customers.
The IoT means many things to many people - the developer in a lab, the entrepreneur in a garage, the CEO in the corner office - each have their own vision. KORE provides the people, expertise and technology to support the many visions of the IoT, from the Inspiration of Things and the Innovation of Things to the Internet of Things. The new global, customer-centric branding expresses KORE’s singular focus to identify and develop service solutions that serve the needs of its customers in the rapidly developing IoT market.
While KORE has a longstanding reputation for outstanding technical support, the company will further enhance its customer-focused approach. Specifically, the company initiated a multi-year commitment to Net Promoter scores as a broad-based approach to assessing, benchmarking and enhancing the customer experience across all business units. The company is now keenly focused on the customer experience, as witnessed by the customer, not the vendor.
KORE is the brand behind successful IoT brands, and KORE team members are the People Powering IoT. Sales and Engineering teams delve deep into customer needs to understand their vision, creating customized solutions for rapid go-to-market timelines. The Technical Support team ensures client technical issues are handled with urgency. The Device Certification team helps customers get devices certified with the least expense and time for the highest probability of success. The Development team enhances market-leading KORE platforms that manage millions of devices. 350 KORE people serve customers in 110 countries, empowering new business models and opportunities to monetize the IoT.
“KORE began as a pioneering technology provider delivering connectivity and platforms. Over the years, while we’ve become the world’s largest IoT communications provider, we’ve also evolved into something much more. The new branding better represents who we are today, and how we contribute to the IoT ecosystem. We are KORE, the people powering IoT innovations and opportunities around the globe,” said Alex Brisbourne, CEO of KORE.
The new KORE branding will be implemented across all areas of the business – from the company websites to new office design at every global location. KORE will debut its new brand position in booth #5832 at the CTIA Super Mobility Show, occurring this week from September 7-9 in Las Vegas.
KORE provides the people, expertise and technology to support the many visions of the IoT, from the Inspiration of Things to the Innovation of Things to the Internet of Things. Founded in 2003, KORE quickly rose to become the world’s largest managed network services provider specializing in Internet of Things (IoT) and Machine to Machine (M2M) communications. Today, KORE is a global leader in software service and platforms that power the IoT, with millions of active on-network units. KORE is the brand powering other leading brands, including some of the world’s largest enterprise customers. KORE’s singular customer-centric focus is to identify and develop solutions that help clients realize IoT innovations and accelerate time-to-market schedules. KORE has over 350 people who serve customers in 110 countries, empowering new business models and opportunities to monetize the IoT. KORE: the people powering IoT.
Joe Palladino or Maggie Fairchild