KORE-Powered ITN bCardMobile Cellular Network Supports 3G Speeds with Nokia Devices That Track Attendee Data in Real Time
Las Vegas, NV—April 1, 2009— KORE Telematics, the world's largest digital wireless services provider specializing in machine-to-machine (M2M) communications, and ITN International, a provider of information exchange tools for trade shows, today announced a full service wireless lead generation solution for CTIA WIRELESS 2009. Powered by the KORE network and running on a Nokia 6212 Classic NFC device, the ITN bCardMobile Cellular Network enables wireless information exchange among CTIA attendees and exhibitors while improving session security and attendance analysis.
Following a successful introduction at last year's show, KORE and ITN International now provide the standard lead tracking solution at CTIA WIRELESS 2009. CTIA attendees at this year's show may be surprised to receive an email immediately after visiting an exhibitor's booth. An integrated Near Field Communications (NFC) capability allows visitor badge data to be scanned and uploaded in real time to databases for direct follow up by each exhibitor. Up to 550 Nokia 6212 Classic NFC units will be in operation at CTIA WIRELESS 2009, supporting much higher 3G speeds for rapid data transmission. This enables exhibitors to send more detailed information about new leads directly to company headquarters and customer relationship management systems.
CTIA WIRELESS 2009 exhibitors will benefit from the new, faster KORE and ITN solution. The ability to precisely track attendance at the event is important, and employing state-of-the-art wireless technology from KORE enables ITN to deploy fullysecure, permission-based access to speaking sessions and provide streamlined lead tracking for exhibitors.
CTIA exhibitors will scan the NFC-enabled attendee BCARD badges with the ITN Touch 'N Go lead management systems. Transmitted through the KORE M2M network,attendee contact information is uploaded in real time to a secure website provided by ITN. Collecting and managing data with speed, reliability and accuracy enables exhibitors to effectively qualify, distribute and follow up on inquiries, which can dramatically accelerate the sales cycle.
"Working with KORE, we look forward to helping show organizers, exhibitors and attendees quickly and seamlessly share data to help ensure that CTIA investments are immediately recognized," said Ivan Lazarev, president, ITN International. "ITN has powered registration and data management services at the world's leading tradeshows. The KORE M2M network is the backbone of our wireless data transmissions products and enables us to further differentiate our offerings from other lead generation solutions."
"Exhibitors at CTIA WIRELESS 2009 will experience the latest and greatest in wireless technology, and that will happen long before they even see the first exhibitor's booth," said Alex Brisbourne, president and chief operating officer, KORE Telematics. "Working with ITN, our reliable and specialized M2M wireless network empowers CTIA exhibitors to collect leads in real time and maximize sales opportunities at the show. Innovative companies like ITN continue to partner with KORE to offer new revenue-generating wireless solutions that help them grow their customer base."
"Nokia is delighted to see companies like ITN rolling out NFC infrastructure at events such as the CTIA WIRELESS 2009 and participate in the buildup of the NFC ecosystem. Like ITN, more and more companies often with the help of Forum Nokia are developing NFC applications that show carriers and their customers how intuitive the interaction between the phone and the physical world can be opening new opportunities in the mobile world," says Jeremy Belostock, head of Near Field Communications, Nokia.
KORE will be demonstrating the power of its M2M wireless network at booth #1112 at the CTIA WIRELESS 2009 show, taking place at the Las Vegas Convention Center in Las Vegas from April 1-3, 2009.
About ITN International
For more than a decade, ITN has provided registration, data management and information exchange tools to the trade show and event industries. Widely known for its BCARD credentials and RFID technology leadership, ITN products and services create outstanding experiences and meaningful interactions among show organizers, exhibitors and attendees. With over 3 million BCARDS distributed at 1,000+ events worldwide, ITN's technology solutions power tradeshows and events to deliver quantifiable, reliable results. For more information, please visit www.itn-international.com.
To view ITN Touch 'N Go Event Solutions featuring NFC phones in action, visit http://www.itn-international.com/video_library.html.
About KORE Telematics
KORE Telematics is the world's largest fully digital wireless network provider specializing in the rapidly-expanding machine-to-machine (M2M) communications market. Companies in fields as diverse as security, utilities, health care and fleet management, as well as government agencies, are implementing M2M solutions to achieve productivity gains, cost management, environmental improvement and to expand customer services. Through its extensive network of application and hardware partners, KORE enables complete solutions for vehicle tracking, homeland security, automated metering and dozens of other M2M applications. KORE's long-term, direct agreements with Tier 1 wireless operator partners allow it to offer a range of technologies—including GSM, HSPA, CDMA and EV-DO—that ensures the greatest possible reliability and coverage. For more information, please visit www.koretelematics.com.