Bursk to Expand KORE Leadership in M2M Innovation and Vertical Segment Adoption of M2M Services
Reston, VA, TORONTO and Glenview, Ill. — Jun 24, 2008—KORE Telematics (www.koretelematics.com), the world's largest digital wireless services provider specializing in machine-to-machine (M2M) communications, today announced Edward Bursk as the company's chief marketing officer. Bursk brings more than 20 years of leadership in developing new and emerging telecommunications markets and will lead all of KORE's strategic marketing and go-tomarket activities, including a heightened focus on expansion in key, high-growth market segments: Federal and State government, Utilities, Security and Payment Processing
The market is now at an inflection point and M2M solutions are being adopted by a wide cross-section of industries. As executives at the highest levels of organizations large and small gain a more complete understanding of how real-time and near real-time remote data collection can improve operational efficiency and increase profits over the long term, these applications are becoming central to the CIO and CFO decision-making process. KORE Telematics, as the leader and innovator in the M2M market, is delivering the tools, services and effective communication capabilities necessary to speed this adoption; through its strong relationships with more than 480 application partners, KORE works tirelessly to deliver high value-add solutions to the market, with greater reliability and the lowest overall cost of ownership.
"Ed brings a wealth of directly relevant experience in the creation and integration of highly effective communications and business development strategies, to drive rapid adoption of emerging data networking solutions," said Alex Brisbourne, president and chief operating officer, KORE. "This hard-won experience is particularly relevant to the M2M market where, while user adoption is accelerating rapidly, the message to the market must be moved from the generic to one tailored to the particular needs and terminology of each customer segment. With his extensive marketing, business development and alliance experience, Ed is ideally suited to help KORE develop the unique solutions and messages that make the difference for our customers."
Prior to joining KORE, Bursk was chief marketing officer for Alcatel-Lucent's government subsidiary (LGS) where he was responsible for furthering Alcatel-Lucent's growth in service and product penetration through the development of long term, unified partnerships with leading integrators.
"I am thrilled to join KORE at such an exciting time of growth, both in the company and in the nascent M2M market," said Bursk. "At KORE, we are uniquely poised to accelerate growth in the overall market, and in key customer segments, for one simple reason. Our innovations in service, management and billing, coupled with the most comprehensive and skilled network of application partners, is completely dedicated to delivering the most reliable and relevant M2M solutions for our customers, every day."
Prior to LGS, Bursk held increasingly senior executive, marketing and business development positions within the networking and telecommunications industry, at both startups and large companies. Past roles include chief marketing officer for Invertix, a pioneering provider of integrated Messaging, Presence and Location service delivery platforms for the wireless industry; vice president of marketing for Datametrics Systems, the first provider of Performance Management tools for the Linux market; and vice president of corporate marketing strategy for Nortel Networks as it brought IP networking to the carrier market arena. Bursk holds a BS in electrical engineering from University of Maryland and MS in computer science from Johns Hopkins University.